Our work in workforce development began in the halls of agencies and production companies. The main goal was to keep our employees up to speed. We harnessed the power of open source applications and DIY hardware development. Our motto has always been – if you need it done right, make it in the basement.    In the early 2000 we decided to focus on helping American entrepreneurs become more competitive. We shared our digital tools, workflow and strategic practices in an effort to bolster the American business landscape. FLUID is a lifestyle that understands how our lives fit together and how to become architects of the new world.