We gave them a color story - MOROCCO. This gave them Argan oil, multiple sub-brands and
line extensions.
20 year old brand. A bazillion multi-colored boxes.
An aging consumer. A need to stay relevant.
They thought they needed another product.
We gave them a color story - MOROCCO. This gave them Argan oil, multiple sub-brands and
line extensions.
20 year old brand. A bazillion multi-colored boxes.
An aging consumer. A need to stay relevant.
They thought they needed another product.
