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A WHASSUP

ROI: Budweiser sold more beer.
We changed the face of advertising
and added to the world's lexicon.
THE SOLVE:

Create shareable strategic entertainment. We challenged the entire office to come up with their truth. Charles Stone's truth was - some things just are. With a little strategic and creative proding. We came to guys don't have to say anything to say - everything.
THE ISSUE:

DOTCOM BOOM!
Clients were running scared. Thought this new Internet thing was a bust. We sought to show
them how to use it.

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