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The secret weApon

That’s what our clients call us.  We’ve created and re-imagined the most iconic beauty brands and products for over thirty years. 

Highlights include creating the SoftSheen-Carson brand and coining – My Style My Way – as their tagline, pioneering “the Pantene hair” shot for the brand’s multicultural market, designing and implementing the first-ever streaming broadcast, influencer hair meetup. All of this and helping three major, legacy brands maintain double-digit growth, year over year. 

Our designs and brands are in every major retailer and beauty supply chain across the world, and if you’re a Black woman…  the work is sitting on your beauty shelf.

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